What you typically find from automotive SEO is a monthly fee, usually ranging from $500-1500 per month, where the vendor will optimize your website. What you usually get from this package 5-10 optimized pages on your website, have your google places monitored and some tactics that the optimizer believes makes a positive impact on your rankings.
While this strategy can be effective, and it is what we have been doing for the past 3 years, it is time to change.
Truth be told, SEO for car dealers is very front heavy. We need to optimize the major websites that list your name, address and phone number, also called citations, remove any really bad links, create the core content pages on your website, develop the strategy and start acquiring quality links. From here the focus for your website should be continued link acquisition, getting other websites to link to yours, and creating content that will drive traffic from shoppers all across the sales funnel.
First Month of SEO
Since this process is front heavy, we have decided to change how our car dealer SEO programs work. Instead of a steady payment each month, regardless of what gets done, we are working in a tiered program. The first month payment is going to be the largest. In that first month we will:
- Properly optimize the most important citations
- Remove any bad links from your link profile
- Make suggestions on how to speed up your website
- Create a compelling and substantial piece of content for the home page
- Optimize the service content on your website
- Create an internal linking strategy
- Start the link building process
Automotive Link Building is Complicated
The best link building strategy is one that finds relevant websites, and convinces them to link to yours because of high quality content, and relevance. After examining over 1000 automotive websites, I can tell you that it is extremely rare for any dealership to generate quality links naturally. So, what we do is create content that is link worthy, and reach out to other websites to try convince them to link to yours.
In addition to these links, we also build up a typical link profile of a car dealership. This part of the strategy is replicated after some of the top ranking dealerships in the nation. We go through, and acquire a lot of the same links that they have acquired over the years.
Finally, we teach you how you can generate links from your current partnerships.
Months Two to Six of Our SEO Program
Months two through six focus on producing content, continuing to optimize your local citations and producing quality links. We want your website to be a compendium of automotive information, especially in regards to the brands that you carry. We will create reviews of your vehicles, comparisons, service information and pages telling people in neighboring cities about your products and services.
As for citations, we want your business to be listed on all the high quality citations that we can find. Our initial push covered a lot of the aggregators, the ones that send their information to other websites. From here we work to put you on all the quality websites that we have identified in the past. We review this list each month, and make sure that the websites still meet the quality guidelines that we believe in.
Link acquisition continues on with convincing other websites to link to our because of the quality of content that we are producing. Our strategy start with prospecting possible websites, producing content that they may enjoy and then generating interest. This process is extremely straight forward, but time consuming. The acceptance rate of these websites is low, often producing conversions in the single digits. So, we have to email 20-100 websites to generate one quality link.
Ongoing SEO Program
From this point we have a lot of options, but it really depends on your dealership. We can continue producing content, generating links and building citations, or we can maintain what we have. Ultimately, it depends on where your website is currently sitting in rankings, and what more should be done to improve it.
What’s the cost of our Automotive SEO program
The cost of our program greatly depends on the state of your local SEO, and how many links you need to generate in order to compete. If you are in a major metro market, then you are going to need more links and citations than if you were in a small rural area. The best way to get information about our program is to use the contact form below, or give us a call to set up a time to discuss it. Before we have that conversation we are going to need to do some preliminary research. We want to know where you currently stand before we start spouting off numbers.