Automotive Search Engine Optimization
Search engine optimization used to mean getting your website to the top of the search results for your target keywords. The industry has demanded more from SEO agencies, though. Automotive SEO in 2017 means improving rankings, improving click through rates, improving bounce rates, improving usability, improving site speed, improving conversions, improving sales, and improving perception.
Improving perception is one of the most important pieces of this puzzle in the auto industry. That’s because the perception of your dealership is often the difference maker for where people buy. Communicating your uniqueness, value, and specialness will win you more car dealers – SEO or not. That requires actually being a special dealership. If you aren’t currently special, and consistently get positive reviews, then you need to also invest in your own company as you invest in your marketing. Chasing sales when your dealership is struggling is a recipe for accelerate brand degradation. Quickly convincing people not to work with you is a great way to lose more business. Fix your company before you sign with any car dealer SEO company so that you are prepared for the increase in visibility in three to six months.
Local Search Engine Optimization
Local SEO is a very unique part of search engine optimization. That is because there is ultimately an end game. There are only so many directories/citations that provide value. There are only so many local specific tasks that you can do. The only exception is domain authority, formerly known as pagerank when Google actually optimized the score. Since this is also a major part of your overall SEO it isn’t something that is specific to local. So, you clean up your bad citations, get listed on all the important citations, and optimize your Google My Business. That is the end game with your local SEO.
Mobile First Design Strategy
This is one of the most popular topics in the SEO industry. Mobile first site design and mobile marketing are so extremely important. How are you going about improving that? Chances are, you aren’t. Running geotargeting, mobile specific adwords, or Facebook ads don’t magically improve your mobile experience.
So, what is a mobile first strategy. First, designing your pages to be easy to use on mobile. Brilliant, right? Second is the actually test those pages. Here’s a free tip. Sign up for Hotjar.com, and install the tracking code on your website. Go watch real videos of mobile shoppers on your website. You. Will. Be. Shocked. For us, a mobile first strategy means testing your pages, and making improvements. We have years of case studies, user experience, and data, but that is all junk when it comes to applying to every dealership site in the country.
Brands We Can Optimize
We are not an OEM endorsed SEO company. This is intentional. Our customer is the dealerships we work with, not the OEM. That means we optimize for new vehicle searches and used vehicle searches. We want to help you get all of the customers on your website, not just new car shoppers. That being said, we can optimize for every make and model. We are able to do this because we built our SEO team on a content driven strategy. We can research and write in depth articles on any make and model in the market. Here are some of the brands that we’ve worked with:
- Land Rover
Provide Useful Content
Car shopping is hard. Not because buying a vehicle is hard, it is extremely these days, but because you can’t find the information you are looking for. Everyone is focused on that enterprise, one size fits all, solution. That doesn’t provide value because you can’t be everything to everyone. That requires content that speaks directly to your customers, and communicates your dealership’s brand. That takes custom, unique, and valuable content. That’s why the majority of the bodies working with Search Engines MD are writers. We put a ridiculous amount of value in our content.
How to Get Started With Our Automotive SEO
- Have a Good Reputation
- Take Care of Your Customers
- Have a Unique Selling Proposition
- Be Ready To Have Productive Meetings
We want to work with the best dealerships, so our car dealer SEO isn’t for everyone. So, if you are currently struggling with your dealership’s reputation you should call us right now. Not because we are going to sign you on the spot, but because we will hop on a call with you, and help you work out the problems with your reputation. We will give you real solutions to get good reviews, and how to turn the page on what your dealership used to be.
If your dealership has a great reputation, has a unique angle for car sales, and is ready to grow, then give us a call, too. We want to become your brand partner, and we want to be a big part of your growth.