A tree will make a sound when it falls in the woods without anyone around, but your website won’t make any noise without SEO. SEO, or search engine optimization, will make your website show up for relevant searches in your area by making improvements to your website. Without a degree or test, though, there are many companies offering SEO who have no experience actually getting websites to rank for phrases that provide results. At Search Engines MD we have over 300 successful campaigns to date, including many in very tough niches.
Why Search Engine Optimization in Sheridan
Search Engine Optimization is a marketing technique. By making improvements to a website you can make it show up for relevant search results. The reason why this marketing tactic is so effective is because you are targeting people who are actively looking for your service. All you need to do is get in front of them.
This is drastically different than passive marketing techniques, such as TV and radio, which depend on building the interest for your product through repetition.
How To Improve Your Website’s Rank
There are over 200 factors that determine where your website will rank for a specific phrase. A simple explanation, though, is that the content on your website and the backlinks to your website determine how well it will rank.
Google looks at how you utilize keywords within the content, as well as the overall context of the content. They are trying to determine if you are an expert based on what you write, and the context of what you have written. Relevant content requires research and planning to be effective.
A backlink is when a different website links to yours. Backlinks make up a large portion of the ranking algorithm and is equally as important as the content on your site. Cheap SEO services will often skip this part of SEO because it is so labor intensive, and can get expensive with high competition.
Let’s Discuss SEO Over Coffee
If you are looking for a Sheridan SEO service, then we welcome you to contact us. We’d be happy to talk with you about your website and strategy, and determine what your most effective approach would be. We offer our consultation completely free, and will even give you the actual strategy you need to rank.