Working 50+ hours a week, and raising a family is a tough environment for reading. However, Car Sales Managers and Salespeople who are looking to move up and be more effective find time in their busy schedule. The list of books below are absolutely marketing oriented, but there is a reason for that. These books aren’t only for the marketing department; they should speak to all departments in your business. Marketing includes your branding, customer interactions, retention and training as well as the money you spend on advertisements.
Purple Cow by Seth Godin
Purple Cow is all about being special. How is your business standing out, and is that an effective way to gain brand presence. For example, K-Mart has massive brand recognition, yet they are closing some doors. So, a strong brand is not enough to keep the doors open in many cases. Purple Cow will speak to the soul of your business, and help you reevaluate what you are doing and why. Becoming the Purple Cow will help you stand out, and grow.
Don’t Make Me Think by Steve Krug
Website Usability, especially with the popularity of Responsive websites, is a pretty common phrase these days. However, few know how to evaluate a sites usability, and rely on appearance over data. Don’t Make Me Think will help you start evaluating your website for what it is – a way to get information. This book will point you in the right direction to see how well your website helps visitors achieve a goal, and help you improve. These parts are essential for growing online.
Inbound Marketing by Brian Halligan
Inbound Marketing includes SEM, SEO, Social, Blogging, Content Marketing and all other forms of digital marketing. It is how you get inbound traffic to your website. This book will help teach you the basics, as well as some advanced information, about each of these mediums. It is a great read for those who are just starting to get into the industry, and still a great read for veterans. It will also talk about building warm leads.
The Lean Startup by Eric Ries
Innovation is essential for growth. You’ve heard countless business people say that if you aren’t growing you are dieing. The Lean Startup talks about staying entreprenuers, and aim to always innovate. This book is great for those who are trying to look at their business in a different way. It will get you to start thinking about the talent that already have around you, and ways to create an environment that caters to the talent.
Link Building by Eric Ward
Link building is one of the most complex parts of SEO. You need to get your website noticed by other websites, and give them a compelling reason to link to your website. White hat SEOs will tell you to simply write great content, and watch those links come in. Unfortunately, things don’t really work out that way in 2015. It will take outreach and planning to get your website listed on other websites. The Link Building book will help guide you through this process, which is still essential today.
4 Hour Workweek by Timothy Ferris
4 Hour Workweek is about finding ways to unburden yourself with less impactful tasks, and growing your business efficiently. For a car salesperson that doesn’t really work. You are going to be at the dealership a lot of hours each week. However, the part in this book that should speak to you is outsourcing your tasks efficiently. Imagine outsourcing your newsletter, ebook, emails and many other things to a virtual assistant. You could save yourself a great deal of time, and allow you to spend more time on the most impactful part of your business.
The overall theme of these books is being efficient, and being exceptional. You want to take some of the work off of your plate to be able to work your business correctly, and you want to make enough of an impact that people talk about how exceptional you are. That isn’t possible when you are at the grindstone all day, every day. You need to look at your business, and see where you can grow.