A perfectly optimized website will be designed to bring local, in-market car shoppers to your website, and provide them with the answers they need to make a decision about which vehicle they are interested in. The strategy should focus around quality content, and deliver the answers your customers are looking for.
When it comes to Dodge SEO services, specifically, your website should show up well for any Dodge searches in your area. The most common searches are Dodge + Your City, such as Minneapolis Dodge, and Vehicle + Your City, such as Ram 1500 Minneapolis. At a minimum your website should show very well for these phrases.
How We Do Dodge Dealer SEO
Our strategy always starts with the basics: keyword research. Even though we’ve done automotive seo on hundreds of car dealership websites we always start with this step to be sure that we don’t miss any local searches. Occasionally we will find regional search phrases that are outside the typical scope of searches.
The second step is to create a content marketing strategy based off of those keywords. We will go through each keyword group, and create content focused on long tail phrases that your customers are searching. Each piece of content needs to be completely unique. Duplicating the content doesn’t provide as consistent of results, and we are always focusing on delivering the best product we can.
The next step is optimization your citations. Citations are listings on local directories, such as Yelp, and make up a sizable portion of search engine’s local algorithms. We go through all of your top citations, and validate the information to be sure it matches your dealership exactly. We want these citations to have your information listed consistently, and correctly.
Finally, we work on building up your site’s authority. Search engines determine authority based on the websites that link back to yours, also referred to as backlinks. The search engines like to see naturally generated links, so our first focus is on your current business relationships. We will go through who you are currently working with, sponsoring and partnered with to see who should be linking to you. Once that is complete we will work with you to create a content strategy to generate additional backlinks.
Get Started With Our Dodge SEO Services
If you are ready to get started with SEMD on automotive SEO, please feel free to contact us. We also work on Ford, Toyota, Honda, Subaru, Nissan, KIA, Chevrolet, Chrysler, Jeep and any other manufacturer websites.