The 4-Week Website Optimzation Plan
A simple, repeatable checklist for dealerships that want results.
Your website is a profitable business unit. It deserves the same weekly attention you give to the showroom floor. The problem is that most dealership sites quietly break in small ways — a phone number pointing to a retired tracking line, a call-to-action that no longer fires on mobile, a pop-up that triggers every time someone scrolls — and each one bleeds leads.
This playbook gives you a four-week rotation you can set on a calendar and run forever. It is tedious on purpose. The goal is that nothing breaks without you knowing about it, and that shoppers can always reach the vehicle, the form, or the phone in the fewest clicks possible.
The 4-Week Rotation at a Glance
Week
Core Focus
Primary Outcome
Week 1
Core audit: CTAs, phones, menu, search
Foundation is reliable and easy to navigate
Week 2
Mobile experience + pop-up / banner cleanup
Shoppers can browse without friction
Week 3
Google Business Profile, Specials, Service, About Us
Supporting pages convert and build trust
Week 4
Re-test + GA4 review + plan next cycle
Data-driven adjustments locked in
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The Three Principles Behind Every Week 1) Always be testing — CTAs and phone numbers get tested every single week, no exceptions. 2) Fewest clicks win — every page should move a shopper toward the vehicle or the form faster. 3) Log everything in GA4 — notes today become answers next quarter. |
