Pay Per Click For Car Dealers
The First Step To Getting More Customers!
When a dealership starts to think about the best way to reach their customers, Pay Per Click often enters the conversation. On the surface, PPC is a simple concept – pay money for potential customers to click on your website and hope they contact your dealership for more information or just drive over. In practice, there is a lot more that goes into a successful PPC campaign. If it is not managed correctly, all of those important ad dollars will simply go to waste.
Answer these questions before spending a dime on advertising.
- What are your targeted keywords?
- Do you know which keywords should be targeted and whether something is working or needs to be tweaked.
- What are the goals of the campaign?
- Are you looking to drive calls for your dealership or build brand recognition in your community?
Having a well constructed plan for success may look different for businesses based on their locations and other factors at play. Some may be more focused on used vehicles, while others depend mostly on new car sales.
Different goals require different strategies
Constantly updating and tweaking is necessary to find the right combination for an effective campaign. While the information is widely available online, it does take a considerable time investment to understand all the nuances of how things tick.
Keyword research, forming an effective bidding strategy, landing page optimization, and countless other factors must be taken into account or your campaign will be dominated by your competition.
Getting the highest value for ad spend is our number one goal. We have an experienced staff and continuously stay up-to-date on the latest case studies and theories in the fast paced industry of advertising. We constantly update and tweak our managed accounts to optimize for the best value possible so our clients can focus on where they succeed best, selling lots of cars!
Our strategies and expertise have proven highly effective for 100% of our clients
Our dedication to continual learning keeps us on the cutting edge of the best advertising techniques. We know what works and how to implement it while keeping our clients informed about the progress every step of the way.
Our process begins by analyzing exactly how things are currently set up with your website, your ads, and certain other aspects of your business.
These are some of the things we look for:
- Website speed
- Landing pages used
- Ad keywords
- Missed keyword opportunities
- Current SEO content
- Wording of PPC ads
- Overpriced ad bids
- Unnecessary costly ad keywords
Any one of those items above could be a source of poor results regarding when it comes to PPC ads. Knowing what to look for is really half the battle.
For instance, if website speed is slow, Google will penalize your site and not rank your business as high as others. If the landing pages are not set up properly, the user experience suffers and may cause potential customers to leave the site. Also, key words that are worth ranking will change for each location based on search volume and competition.
SEO content is a delicate art and a simple change can trigger the search engine algorithm to lower a site’s ranking.
All of these practices factor into the optimization of an ad campaign and are important components to understand when taking on your marketing.
Some dealers may have the extra time to learn the various subjects required to effectively implement a successful PPC campaign. However, our clients are able to use the time they would have spent learning and managing PPC on making other aspects of their business even better. While they’re focus on selling more cars we’re working hard to get them the most bang for every dollar spent on advertising.
We are PPC Experts.
We have helped countless dealerships both lower costs and improve their results. Having worked with dealerships across the country, we know what works and what doesn’t. We stand beside our clients every step of the way to with websites, account management, ad spend budgets and targeting.
We take the time to explain the different metrics we are working toward and how we plan to get there. If you think your advertising could use improvement or would like to save time while receiving the highest quality ad management, give us a call for a free evaluation.