by Reed Scarfino | Oct 2, 2025 | Marketing Strategy
We live at a cultural crossroads. Never before have human beings communicated so much, so quickly, across so many channels. At the same time, never before has meaning felt so unstable, so slippery, and so prone to collapse beneath its own weight. The modern media...
by Reed Scarfino | Oct 2, 2025 | Marketing Strategy
Many roofing contractors believe that writing a page or publishing a blog post is the same as doing SEO. The truth is that content alone will not bring in new customers. SEO is the strategy that ensures your content gets found by people searching for roof repairs,...
by Reed Scarfino | Oct 2, 2025 | Uncategorized
Many teams think that writing content or adding a page equals Search Engine Optimization. Content is the raw material. SEO is the strategy and process that makes content discoverable, useful, and profitable. The goal is not more pages. The goal is qualified traffic...
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