by Lydia Grove | Nov 16, 2022 | Technical Marketing
Data integrity and understanding the data on your website are becoming increasingly important. You want to make sure that you can track how users interact with your website and what pages they are visiting. That’s why every website should have some sort of analytics...
by Lydia Grove | Nov 16, 2022 | Technical Marketing
With Google constantly changing its tools, we come to the new analytics that will be replacing Universal Analytics. Google Analytics 4 streamlines all of your data into one property for seamless reporting. Now that Google Analytics 4 is officially launched and usable...
by Lydia Grove | Nov 15, 2022 | Technical Marketing
Being able to track what is happening on your website and seeing that data is vital for a successful website. That’s where the Google product Google Tag Manager comes in to help you “tag” events on your website. A basic definition of tag manager is a way to...
by Micah Trampe | Jun 3, 2020 | Marketing Strategy
What is social media and why is it important for your business? Social media is any digital platform where people can consume and engage with content. In our digital world today, it’s more important than ever for your business to have a digital presence and reach...
by Cody Jerry | May 11, 2020 | Marketing Strategy
Google Tag Manager Stop Button and Form Redirect to Capture Events Adding JSON using Google Tag Manager Changing canonicals with Google Tag Manager Add Facebook Messenger to website Regex guide for Google Analytics Screen width variable Facebook Advertising How to add...
by Cody Jerry | Apr 8, 2020 | Marketing Strategy
As the Director of Digital Strategy at Search Engines MD, which is vague enough that most job inquiries don’t come through me. The benefit of any potential employee is that they won’t get asked, “well, what have you done and how did you do it?” I’m not looking for a...
by Cody Jerry | Apr 3, 2020 | Conversion Rate Optimization
How and when your message is communicated is essential for the impact of any messaging your company is producing. For dealerships in the Covid era, that means putting your cleanliness messaging in front of people when they are making that initial decision to pursue...
by Cody Jerry | Mar 25, 2020 | Conversion Rate Optimization
The intent of a “Why Buy” message is to demonstrate why your business is special for anyone who visits the website. The premise is that you can stand out from the crowd with a unique message that can build value in a company before communication has started. In...
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